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This is the age of technology where it becomes mandatory to avoid any cybercrime. To do so one has to be transparent and open always so that one will not face any law or compliance issue.

But, recently a case was registered against technology giant Google for the lack of transparency and consent. Google one of the most trusted companies in the world in the present time and when such giant gets fines for being opaque, it is a matter of concern.

What’s The Case?

CNIL the French data protection organization has issued fine against the Google LLC of €50 million which is about $57 million. This fine has been issued under the Europeans Union’s new General Data Protection Regulation law – the GDPR law.

CNIL has levied this fine on Google on the ground of lack of transparency, inadequate information and lack of valid consent regarding the ads personalization as stated by CNIL in its press release.

Two non-profit organizations namely “None Of Your Business” and “La Quadrature Du Net”, file complaint against Google which is followed by an investigation by CNIL and then imposing of fine.

Reasons Why Google Been Fined?

To answer in brief, Google is fined for two major reasons by CNIL, these reasons are transparency and consent. Both are the core privacy rule of the GDPR.

For users, it became quite difficult to find essential information on this search engine. This essential information is like data-processing purposes, data storage periods or the categories of personal data used for the ads personalization.

Google has also not acquired proper consent from its users to process data for ads personalization purpose. Thus, due to these two reasons, Google got fined.

Google Fined For Which Law?

According to the report by CNIL, whenever any users create an account with Google one would find personalized ads option pre-ticked. Due to this pre-ticked option users gets unable to use their right to opt of the data processing for ads personalization, such activity is considered illegal under the GDPR.

Thus when you click on the tick box that says “I agree to Google’s Terms of Services” and “I agree to the processing of my information as described above and further explained in the Privacy Policy”, you are unknowingly agreeing to Google to share your information for ad processing.

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